What We Do

We have experties in all aspects of digital marleting.  

Marketing Automation

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Email Marketing

We help our clients to use emails for targeted communications rather than advertising broadcasting tool.

The existing email marketing technology is very easy to use to execute and deliver campaigns to customers. However, we recognize that it is extremely important in the modern times of digital information overload and low attention span to focus on what is in the marketing message and how CTAs (call-to-actions are strategically placed throughout the message. We don't practice email marketing as a stand-alone channel for customer messages and rather integrating email marketing in campaign management applications that coordinate customer preferences, segmentation, predictive analytics, lead generation, social media channels.

Lead Generation

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.

Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.

Demand Generation and Account Based Marketing are no longer a nice-to-have to gain a competitive edge. It's must-to-have to survive on the market. The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

Web Analytics

Web analytics is the collection, reporting, and analysis of website data.  The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.

Critical to developing relevant and effective web analysis is creating objectives and calls-to-action from your organizational and site visitors goals, and identifying key performance indicators (KPIs) to measure the success or failures for those objectives and calls-to-action.  It is important to build a measurement framework for an informational website.

Search Engine Marketing

The number of platforms, web apps that allow you to create a web presence fully equipped with all the standard features such as forms, blog, chat, etc. are numerous. There are a few reliable and easy to use without any code/design knowledge: Wix, Weebly, Squarespace. Putting the site together could be done in a matter of hours, but promote a site and make sure that SEO is intact, that the site is visible for crawlers, that the site analytics are set up properly and collecting data. All these things are requiring a methodology to run and strategic implementation.